I’m Vikki Pearson, a creative consultant that helps small fashion and beauty brands to develop their visual presence. I have a Bachelor of Arts degree in Design & Art Direction and have spent the last ten years working for many of the big fashion and beauty brands that are based here in London where I live. I took a break from the industry due to stress (caused by single-handedly creating the digital and print assets of a large beauty website) to recover, evaluate and reenergise. During that time I focused my attention on creating the successful fashion and lifestyle blog, Style&Minimalism.

Through blogging and my love of small niche brands, I’ve met lots of small business owners. Over many a coffee, I’ve heard about the struggles and passion it takes to get through those first few years. As a blogger I’ve supported them to get their brand known and now, as a creative consultant, I’m helping to support small brands in another way.